Monday, November 26, 2012

W6_LUCKY_Business case for the establishment of an office in Warri


Problem Definition/Opportunity Statement
Justification for the establishment of an office in Warri
Problem/ Need Formulation and Evaluation
Commercial and operational trends are driving changes in business in the area. The establishment of an office in the area will have a major impact on our customers, products, processes, finance and the competition.
Feasible Alternatives
The following options are available for adoption:
·         Alternative A – Establish an office in Warri
·         Alternative B - Not to establish an office in Warri
Criteria Selection
Selection criteria of the alternatives are as follows[1]:
·         Affordable cost – within budget
·         Minimum – Office space(x3), Warehouse (x1), Workshop (x1)
·         Nearness to pipeline quality gas
·         Ease of accessibility from other major towns in the region
Selected Alternative
The selected alternative is to establish an office in Warri at a location that meets all the above mentioned criteria.
 
 
 
 


Financial Analysis
 
Project Financial Evaluation Worksheet
 
 
 
 
 
Project Title or Description:
ESTABLISHMENT OF AN OFFICE IN WARRI, DELTA STATE
 
 
 
Year 
0
1
2
3
4
5
6
7
8
9
10
Totals
 
Calender Year 
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
 
 
 
 
1
Capital Investment
735,461
 
 
 
 
 
Operating Cash Flows
 
 
2
Revenue
7,922,253
9,506,704
11,408,045
13,689,654
16,427,584
19,713,101
0
0
0
0
0
78,667,341
3
Variable Cost (or COGS)
6,337,803
7,605,363
9,126,436
10,951,723
13,142,067
15,770,481
0
0
0
0
0
62,933,873
4
Gross Profit or Margin
1,584,451
1,901,341
2,281,609
2,737,931
3,285,517
3,942,620
0
0
0
0
0
15,733,468
5
Fixed Costs (or Sales & Admin)
792,225
950,670
1,140,804
1,368,965
1,642,758
1,971,310
0
0
0
0
0
7,866,734
6
Fixed Costs (R&D)
0
0
0
0
0
0
0
0
0
0
0
0
7
Depreciation (Tax)
0
73,546
132,383
105,906
84,725
67,810
54,203
48,173
48,173
48,246
72,296
735,461
8
Profit Before Tax (Net Profit)
792,225
877,124
1,008,421
1,263,059
1,558,033
1,903,501
(54,203)
(48,173)
(48,173)
(48,246)
(72,296)
7,131,273
9
Tax (no interest charge)
308,968
342,078
393,284
492,593
607,633
742,365
(21,139)
(18,787)
(18,787)
(18,816)
(28,195)
2,781,197
10
Profit After Tax
483,257
535,046
615,137
770,466
950,400
1,161,135
(33,064)
(29,385)
(29,385)
(29,430)
(44,100)
4,350,077
 
 
 
 
Other Cash Flows
 
 
11
Capital Investment
(735,461)
0
0
0
0
0
0
0
0
0
0
(735,461)
12
Change in Working Capital
(396,113)
(79,223)
(95,067)
(114,080)
(136,897)
(164,276)
985,655
0
0
0
0
0
13
Depreciation (Tax)
0
73,546
132,383
105,906
84,725
67,810
54,203
48,173
48,173
48,246
72,296
735,461
14
Total Cash Annual Cash Flow
(648,316)
529,369
652,453
762,292
898,229
1,064,669
1,006,794
18,787
18,787
18,816
28,195
4,350,077
 
 
 
15
Discount Factor
1.00000
0.82645
0.68301
0.56447
0.46651
0.38554
0.31863
0.26333
0.21763
0.17986
0.14864
 
16
Discounted Cash Flow
(648,316)
437,495
445,634
430,294
419,030
410,476
320,796
4,947
4,089
3,384
4,191
 
17
Cumulative Cash Flow
(648,316)
(118,947)
533,506
1,295,798
2,194,027
3,258,696
4,265,490
4,284,278
4,303,065
4,321,881
4,350,077
 
 
Payback avaluation
0
0
2
0
0
0
0
0
0
0
0
 
 
 
 
18
Net Present Value
1,832,021
( at    
21.0%
 discount rate)
 
19
Internal Rate of Return
63.0%
( with
10.0%
 initial guess - increase or decrease to find a solution)
 
20
Payback (Years)
2
( Calc
ulated as the first non-zero year)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Base Assumptions
Cost of Goods Sold/Price
80.0%
Sales & Admin/Revenue
10.0%
Typical Working Capital Rate
5.0%
Income Tax Rate
39.0%
Discount Rate
21.0%
Depreciation Schedule
Assumed Gov't Allowable
0.0000
0.1000
0.1800
0.1440
0.1152
0.0922
0.0737
0.0655
0.0655
0.0656
0.0983
Depreciation
0
73,546
132,383
105,906
84,725
67,810
54,203
48,173
48,173
48,246
72,296
Working Capital Schedule
Working Capital Req't
396112.6615
475335.1938
570402.2326
684482.6791
821379.2149
985655.0579
0
0
0
0
0
Change In Working Capital
396112.6615
79222.5323
95067.03876
114080.4465
136896.5358
164275.843
-985655.0579
0
0
0
0
Working Capital Recovery
0
0
0
0
0
0
0
0
0
0
0
Total WC Change
396112.6615
79222.5323
95067.03876
114080.4465
136896.5358
164275.843
-985655.0579
0
0
0
0


 


Sensitivity Analysis

The project viability depends on the volume of business generated with the customers in this region.

Sensitivity analysis to proposed contingencies given that the volume of business is tending to low includes:

o   Look for other type of business solution offers

o   Re-invigorate marketing strategy for other lines of our business

o   Continue to showcase our current level of contract performance with a view to attracting more business

o   Enter into price agreement with customer for new lines of products

 

Sensitivity analysis to proposed cost savings failing to materialize includes:

o   Re-evaluate work procedures and methodology

o   Re-evaluate staff engagement status

o   Reassign job roles and personnel

o   Re-training

Conclusion

This business case recommends the establishment of an office comprising office spaces, a workshop and warehouse at Warri, Delta State, Nigeria that will save 20% in service costs.

This schedule will enable the company to realize the project’s net present value of

$4,900,017.00 by July 1, 2020 – better still $1,152,863.00 by July 1, 2013.

The office establishment will cost an estimated USD242, 446.60 in the first year, (CAPEX and OPEX inclusive).

The payback period is 1 year.

References:

1.       Sullivan, W., Wicks, E., Koelling, P., Kumar, p., & Kumar, N. (2012). Engineering economy (15th edition). England: Pearson Education Limited.

2.      Purdue OWL APA style, (2011). APA formatting and style guide. Retrieved from http://owl.english.purdue.edu/owl/resource/560/19/



[1] Sullivan, W., Wicks, E., Koelling, P., Kumar, p., & Kumar, N. (2012). Engineering economy (15th edition). England: Pearson Education Limited.

2 comments:

  1. Sorry Lucky...... Gotta reject this posting.....

    First of all, you still aren't following the step by step process...... You started off with a decent problem statement but from that point on, you totally missed the remaining steps.

    Also, the specifications require a MINIMUM of 3 references and you only provided two of them.

    My best advice would be to contact Reginald or Folameki or Joseph.... Ask them to help you restructure this same problem statement.

    Also, for a decision like this is it normally done using ONLY financial analysis? Aren't there usually intangibles (i.e. brand image)that figure into the decision making equation?

    You may want to consider using some of the multi-attribute decision making models from Chapter 14? Especially the COMPENSATORY approaches?

    Bottom line- you have a good case study with lots of potential, but now you need to focus on mastering the step by step process shown on page 7, Figure 1-1 of your Engineering Economics.

    BR,
    Dr. PDG, Doha, Qatar

    ReplyDelete
  2. PS Please repost as W6.1_Lucky_Business Case.

    Also, when you cite Engineering Economy, you need to cite the actual pages you are referencing....

    BR,
    Dr. PDG, Doha, Qatar

    ReplyDelete